How can consumer behaviour change the fashion industry?


Consumer behaviour towards fast fashion must change

Fashion is the second most polluting industry on the planet and is having a massive impact on the earth’s resources. The textile production and demands of fast fashion mean that there are severe impacts on natural resources, exploitation of workers and environmental damage through manufacturing, waste and disposal of clothes.  Many manufacturers, brands and suppliers are now addressing issues of sustainability through eco-friendly textile production, but this isn’t enough. In order to make a true difference in the sustainability of textile production, consumers must lead the way. Consumers have the power to demand change. However, changing consumer behaviour towards fast fashion is complex, so there must be a combined approach from industry to create truly effective change.

Consumers must take more responsibility for creating sustainable fashion

The fashion industry has responded to the need to develop more sustainable fashion options and eco-friendly fashion production. Campaigns such as Fashion Revolution, Fair Wear and Clean Clothes are starting to gain traction in the industry. Suppliers and brands are developing and using more eco-friendly manufacturing techniques, creating eco dyes and fabrics, implementing Corporate Social Responsibility actions, proactively educating their customers on fashion sustainability and streamlining textile supply chains to reduce waste.  Although these measures are having an impact, the consumer still remains reluctant to purchase sustainable fashion. Without their buy-in, the fashion industry won’t be able to, or have the motivation to change. Consumers need to take some responsibility too.

Consumers have complex buying behaviours

Buying fashion is a complex process for consumers. The emotional aspects of self-image, impulse purchases and constantly changing fashion combine with cost, personal circumstances, massive over consumption and lack of awareness of the fashion industry to create a difficult set of behaviours to try to change.

Encouraging the consumer to change their fashion buying behaviour

This complex nature of fashion consumption means that there is not one easy solution to motivate the customer to buy or demand sustainable fashion and textiles. A combined approach between the consumer and manufacturers needs to be developed in order to generate momentum and lasting change. Many start-up brands and traditional manufacturers are developing initiatives to encourage consumers to want to buy sustainable fashion. These include:

  • Increasing awareness and education of the environmental impact and consequences of fast fashion and the benefits of sustainable fashion. Campaigns such as the Sweatshop series and campaigns by leading retailers such as M&S’ Plan A will make a huge impact on educating consumers.
  • Brands need to create sustainable clothes that are also fashionable so that people want to buy and wear them. Consumers want to buy fashionable clothes and making this a priority in sustainably produced garments will be essential to changing customer behaviour.
  • Industry and manufacturers need to develop strong recycling and waste reduction programmes that are easy for the consumer use, while addressing pre and post recycling streams. Making sure that garments and textiles can be effectively and easily recycled in the first place is also is vital.
  • Developing new and different ways for consumers to experience fashion. Many eco-fashion focused start-up companies are leading this area, encouraging consumers to think about their fashion buying while offering guilt free solutions. These include MUD Jeans who introduced their guilt free ‘Lease A Jeans’, Tom Cridland’s 30 year jacket, and Rentez-Vous.
  • Investing in campaigns for consumers to love their clothes, rather than constantly buying new ones. Campaigns such as Love Your Clothes inspire consumers to improve the sustainability of clothing across its lifecycle, encouraging customers to make small conscious changes.
  • Materialism as a concept needs to be examined. This is a difficult task, but ultimately both manufacturers and consumers need to take responsibility for their own over-consumption.

Changing consumer behaviour is vital to reduce the environmental impact of fashion

Everyone agrees that fast fashion leads to environmental damage. Brands and manufacturers have started to address the sustainability of textiles through streamlined textile manufacturing and eco-initiatives, but without getting the consumer on board, textile production will never truly become sustainable. A combined, interactive and purposeful approach is essential- without the support and changed behaviour of consumers, fashion will continue to pollute and exploit the environment. Consumers have the power to demand real, effective sustainability in their fashion and textiles and change in consumer buying behaviour is the key to making real change in the fashion industry.

Textile Consult  provides world class experts to support, advise and work with your teams in all aspects of textile manufacture, including sustainability, process auditing, problem solving and training. 



Online Presence…..

Here at Textile Consult Ltd we appreciate that your time is precious.  We also appreciate that the nature of the global textile industry means that it is not always practical or cost effective to meet face to face to discuss your requirements or work on your project.  This is why Textile Consult is taking our services online to support our clients and to help you work in a more cost effective and efficient way.  Hopefully you have read our previous blog piece on our new venture Textile Audit.  We are now launching online workshops,  via the ZEQR platform. We will be available every Monday and Wednesday afternoon to answer your textile wet processing , colour related issues.  Alternatively you can request a workshop at your convenience – just contact us through the ZEQR interface.  Our delve into the online world is continuing,  with new online courses being launched very shortly.  Keep checking back for more information.   Of course if you would like to just have a chat you can always just contact us to set up a meeting either in person, on the phone or online.  We look forward to hearing from you.

Transform your textile production with an online audit from Textile Audit


TexAud2An online audit from Textile Audit can improve your production processes

Increasingly detailed global supply chains mean that modern textile production can be a difficult process to manage. Constantly increasing demands from retailers, as well as the pressures of fast fashion mean it is essential mills and textile suppliers develop and improve production efficiency in order to keep up with these demands in supply, quality and service. If not, then issues in quality and production can arise. Audits are key to making sure your textile production is as streamlined as possible. By using our newly launched online textile audit, you’ll be able to benchmark your production processes, improving your efficiency, production quality and potential order capacity. You’ll be confident that you’ll be meeting industry best practices.

 Textile production can be difficult to manage

Fast fashion is driving constant changes within the textile supply chain. These demands change rapidly due to fashion trends and an often volatile market situation. The unpredictable nature of these changes occur in a short space of time, often creating significant difficulties for retailers, brands and manufacturers all in the supply chain.  Due to constant issues with poor product supply, quality and service, brands and retailers are understandably demanding-  they want increased visibility and confidence in their supply chain.

Additionally, it is often difficult for retailers to find new textile suppliers and for brands to fully understand the technical capabilities of any new supplier. Audits give confidence to all parties in the textile supply chain and are essential to maximise the efficiency and capacity of your production. You’ll be able to truly understand the component parts of your business, which will give potential partners confidence when awarding contracts.

An audit will identify improvements in your textile production

The fast paced nature of working to exacting deadlines means it is often difficult for suppliers to find the time to monitor, identify and improve efficiencies within textile production with a traditional onsite audit. Although not designed to replace an onsite audit, our online audit process will provide you with an important benchmark process that will enable you to streamline and develop your production systems. The benefits of this for your textile production include:

  •  Developing efficiencies in supply processes
  • An increasingly efficient process will lead to a higher quality product
  • Increased efficiency and consistency in quality will generate more interest from brands, resulting in higher potential orders and profit.

How Textile Audit can help your business


An online audit from Textile Audit will help you identify improvements in your factory operation, allowing you to increase your production efficiency and supply quality. Assessing procedure and systems in your manufacture will enable all parties in the supply chain to have confidence in production quality, leading to increased potential orders and ultimately, increased profitability for your business.

The Textile Audit is available for minimal cost and is easy to complete online. The audit questions are user-friendly and collect your information ready for the analysis of your current set up. After completing and submitting your audit, you’ll receive a professional analysis report and an action plan for improving and developing your current set-up.

The audit will help you to:

  • Improve the finish quality of your textile products
  • Optimise your production process to ensure consistent quality
  • Reduce your RTMs
  • Identify efficiencies and waste savings
  • Strengthen and streamline your supply chain

After this report, further consultation is available through Textile Consult. This further in-depth consultation will, for example, assist in implementation of the plan or to complete an onsite visit.

Carry out your Textile Audit today

Contact us today to discuss your audit requirements, or take a look at our full range of audit products on our website. We’re looking forward to help make your manufacturing more efficient and profitable. If you’d also like to find out more about our in-depth textile consultancy services, then please contact us via our Textile Consult website.

Case Study: Libertad Apparel


Textile production is expensive. Dealing with manufacturers halfway across the world can add stresses to a difficult, technical process, often made harder with cultural communication challenges. By working with Textile Consult, we can anticipate your business interests, offer solutions to any difficulties arising in your textile production and make the process a lot easier for you to navigate- saving you time and money. One of our recent clients was Libertad Apparel.

Libertad is a Kickstarter project producing luxury Merino wool travel shirts. During production of these shirts in China, Libertad faced some significant unforeseen challenges, including product failure in the first bulk production and communication with the factory. Our technical and commercial expertise gave Libertad credibility and authority in an often difficult environment, ensuring issues were solved with positive outcomes for both parties, with the shirts ultimately being produced to the high quality required.

You can find out more about Libertad by watching their brand video.

The connection

Ian from Textile Consult originally connected with Libertad’s CEO, Kyle via Linked In. Following this connection, Ian learned of the challenges Libertad were having with their Merino wool travel shirt production in China.

The issues

Despite rigorous R&D and exacting standards, the biggest issue facing Libertad was the variation between the fully signed off product samples of the unique lightweight fabric at the R&D stage and the first run of the bulk production of the Merino shirts. This led to product failure. Although protected contractually against product failure, it was proving problematic for Libertad to work with the factory to find the cause of the failure and define a solution. This was hugely time-consuming and expensive, with cultural and communication challenges also adding some extra difficulty to the situation.

None of the production issues could have been foreseen by either Libertad or the manufacturer, but the input and expertise of Textile Consult enabled Libertad to credibly resolve the situation for both parties. In the end, the weaving partner remade the fabric and the shirts were produced to the high quality required by Libertad for their brand, with excellent results.

How Textile Consult helped

Textile Consult gave me much-needed credibility and leverage in a very precarious environment.’

Kyle, CEO, Libertad Apparel

We worked with Libertad to identify solutions to the production issues. These included:

Technical expertise

We advised what was realistically achievable as to variations in the textile product.

Objective support

We supported Libertad’s responses to the factory with objective evidence. Although the issues in production could not have been predicted, this evidence meant that the factory accepted product failure as covered by the contract, which was vital to protect Libertad’s financial interests.

Cultural and communication insight

We provided insight into the workings of the Chinese factory and culture, which was essential when presenting Libertad’s case.

Future implementations

We advised on the benefits of having a Letter of Credit in place for future production and transactions. This will give Libertad essential financial leverage.

The results

Working with textile manufacturers half way across the world can often be a challenging process, both technically and culturally, with any mistakes in production being costly for the company. Our textile industry experience provided solutions to the production issues, ensuring that Libertad’s travel shirts were produced to the high quality demanded by the brand, despite early difficulties experienced in bulk production with the unique fabric.

Contact us

Textile Consult will provide you with professional expertise in the commercial and technical aspects of textile production. Email us to discuss how we can help.


Sustainable textiles will benefit the environment and your bottom line


Making textile processes more efficient will benefit your business and the environment

It will be no surprise to you that textile manufacture is the most polluting industry on the planet after oil. Fast fashion is overwhelming the Earth. Textile dyes are polluting freshwater supplies and waste in supply chains is creating devastating environmental damage. $8 shirts really will end up costing the earth. That is, unless serious, impactful changes are made to textile production processes. Often, perceived increased costs are the barrier to creating sustainable textile practices, but in reality, sustainable textile procedures can also be profitable for your business. Environmentally friendly textiles can be profit friendly too- and Textile Consult can help.

You can produce textiles that are sustainable and profitable

The planet is majorly struggling to keep up with the increased desire for fast fashion. This issue is nothing new. Increased demand for textiles leads to greater use of resources and increased CO2 production, while contributing majorly to pollution and waste.

This video from Grist paints a stark illustration for you. According to Environmental Leader, up to 20% of industrial water pollution is caused by textile dyeing and treatment. Dyeing textiles increases wastewater, energy usage, and toxic discharge. Currently, textile production leads to significant resource waste. Future technology aims to help solve these issues, with development in waterless dyeing techniques, recycling fabrics and future fabric design, but real impact can be achieved by making textile production more efficient. And efficiency isn’t only good news for the planet- it will make your business more profitable too.

Everyone can buy fewer clothes, but major impact will not happen unless the textile industry is leading the change. Sustainable textile processes will deliver economic efficiency, inevitably creating environmental efficiencies and positive eco-impact.

How can you profit from environmentally sustainable textiles?

The great news for you is that sustainable practices in textile production do not have to cost your business more money. WRAP stated that $3-5 billion worth of resources could be saved by organisations in the supply chain, simply through making economic efficiencies that instantly benefit your business. That’s a big economic incentive!

Eliminating waste within textile production is a quick win opportunity. Through improving your production knowledge, techniques and energy efficiencies you can save money and enhance your competitiveness. Your brand reputation will be boosted. Textile Consult can work with you to identify the changes needed to make your business more efficient, profitable and eco-friendly. It’s a win-win.

How Textile Consult can help your business

Profitability increases through greater efficiency can be significant. Textile Consult recently worked with a cotton fabric manufacturer. Achieving a $200m turnover in 2013, this prestigious company supplies leading retailers and brands across Europe and the USA. Working with the company, we identified efficiencies that could be made in laboratory dye processing. Implementation of these procedures resulted in savings of $52,000 per month. So how much more efficient could your business be?

Textile Consult can work with you to provide sustainable textile solutions that will make your manufacturing efficient, increasing profit, reducing waste and developing clever, environmentally friendly procedures. These include:

  • Process Optimisation – to review and improve processes and achieve cost savings
  • Cleaner Production Audit – to reduce effluent, create better working practice
  • Benchmarking – to measure your business against industry standards
  • We can help you with process optimisation, problem solving, sustainability, cost saving
  • Through our Textile Consult Academy, we can show your team how to improve efficiency, create great supplier relationships, reduce RTM

Sound good? We think so! Email us to discuss your training requirements or your textile consultation needs. We’re here to make your business become more efficient, sustainable and profitable.


New Training Courses in 2017.

its that time of year when thoughts turn to the new year, well after you have thought of the holidays ahead and the food you are going to eat. The end of the year is a good time to look back and decide was it a good year? What could we have done better? I hope 2016 while being a bit rubbish globally – ongoing civil conflicts, Brexit / Trump, Icons Bowie, Prince leaving us…. I hope on a more local level it was better for you.

Here at Textile Consult Ltd we are in planning mode. Training courses on textile processing have been delivered in 2016 and the first part of 2017 already has dates in the diary. We are planning a day of training covering a number of subjects in the first quarter of 2016, drop us a line if you would like more info.

We are also looking to expand the range of courses we offer and are adding to the portfolio courses on:

  • Intellectual Property
  • Management of Textile Innovation
  • Antimicrobial / Odour management technologies
  • Cutting Room Technologies
  • Garment Cutting / Design

These courses will join our established courses:

  • Dyeing and finishing
  • Colour Perception
  • Colour Management
  • Fabric Construction

These courses are available either full or half days and in any combination you would like.

If you would like to see if a Textileconsult course is right for your organisation why not attend our taster sessions, scheduled for London in the first quarter of 2017.  These will give you an overview of the courses available and enable you to design your training needs in 2017.  We are also happy to discuss specific topics you may have,  our panel of experts have a vast range of experience and can help you meet your specific training requirements.

More details will be available in the coming weeks,  in the meantime why not come and say hello and lets start a conversation.

So we have been quite busy social media wise……

2016 is coming to a close how was it for you ?  many people are commenting on waht a bad year it was with certain events around the world and the celebrity icons we lost in 2016.  Here at Textile Consult its been an interesting 2016 with lots to do and more importantly lots to do potentially in 2017.  We already have training days lined up for January and we are just starting discussion with a client on a major consultancy project.

In house we have been quite busy too, we have redeveloped our website come and have a look at the new features including a new download area for getting content on textiles – our first document for downloading  a guide to process optimisation and lab to bulk reproducibility.  We will be offering more of these guides in the coming months so keep checking back for more information.

If there is anything you would like to discuss with Textile Consult we are always ready to have a conversation so why  say “hello”

INTEGENZY quasi enzymic interlinkagers

Textile Consult are always interested in new innovations and technologies     Many of these technologies  aim to improve efficiency by reducing process time and wastage which in the current textile world is always welcome.

In the first of an occasional series within Textile Talk, H M Yan General Manager from Wuhan Universal Color&Biochemistry Ltd (WUCB) discusses their new innovation integenzy-1511  

“A unique revolutionary quasi enzyme-based preparation of integenzy-1511, and the technology  developed by Wuhan Universal Color&Biochemistry Ltd.—WUCB in one step process technologies to produce bleached cellulose fibres, pulps, yarns, fabrics by all the reactions of desizing (or degumming for hemps) ∕ scouring ∕ bleaching ∕ eliminating pollution achieving cost savings of around 70-90%.

By replacing more traditional, ecologically unfriendly processes, savings on water and energy  are achievable, combine this with  with minimized environmental impact and improved  cost performance for downstream products, making integenzy-1511 the most cost effective product on the market

● One step process technologies for pre-treatment by all the reactions of desizing (or degumming for hemp) ∕scouring ∕ bleaching ∕ eliminating pollution in about 70-90 % costs saving further are occurred at the same time.
● Productivity improved 200-300% and cost efficient by one step in one bathtub with lower bath ratio for pre-treating process with very lower alkali, eliminate a host of harsh, caustic chemicals basically, and very short reacting times in 1/3-1/5 base on traditional processes.
● Eco-friendly in clear basic effluent within eliminating chroma in about 80-95%, and CODcr and BOD in about 60-70%, and residual alkali in about 80-90%, and ash in lower evidently. So that costs saving more in post-treating wastewater

Costs saving of water resource in 60-70%, steam and electric power in 55-60% and lower more effluents in finished process.
● High effective degreasing, water absorbency and uniform whiteness with the suitable physicochemical parameters for various treated one with higher more cost performance.
● So as cold water washed after bleached costs saving power further.
● Gentle on the cellulose fibres, yarns, fabrics and non affected on its strengths basically.
● High security for processors and products when used it within lower and broad reacting temperature, and biodegradable in special designed quasi enzymes originated natural vegetation and eco-friendly biochemicals.
● Non any PFOS, APEO(NPEO), phosphate, silicate, fluorescent whitener contained with suitable efficient bio degradation.

WUCB is a major supplier of special quasi enzymes and auxiliary chemicals and colorants in eco-friendly products, respectively for cellulose fibres and fabrics, garment dyeing, paper&pulps and relative industries.

H.M. Yan,
Gen. Mang., Senior Member in AATCC,

Just a Drop — WOOLBLOG

Wool makes beautiful fabrics. In fact really good wool, with smart design can create stunningly attractive materials that perform brilliantly, as evidenced by Synergy, Camira Fabrics latest range of upholstery fabric. The Synergy range is made up of 75 shades, each constructed with a high content of pure New Zealand wool. Some in combinations of […]

via Just a Drop — WOOLBLOG

Take two RFT tablets and call me in the morning……

This week here at Textile Consult has been interesting for a number of reasons,  most weeks are interesting but that’s another story.

This week has been interesting because of the interactions with a particular customer.  The client is interested in Right First Time processing (RFT),  The Holy Grail of textiles,  the process route that all the industry wants.  Achieves to differing levels with only a few world class companies getting really close to the higher level of processing.

As part of our interactions there was a request for the 5 steps that would achieve 100%  RFT processing.

As we explained there are things you can look at and adapt but there is not a one size fits all solution for Right First Time processing.  There are the basics ,whatever your sector of the industry, you can do  will only take you so far.

The first step should be a bench marking exercise – are you where you think you are,  many times you are not where you think you are and this can be for a number of reasons.

If you look at your process and do a bench marking exercise you will find your current RFT processing levels.  If you are currently at 40% or lower then you should be quite happy!

“HAPPY” I hear you say “are you mad?” Well I might be a little bit,but the reason I say “you should be happy” is because with such a low RFT rate you can make minor changes to your process.

These changes should have  minimal cost implications and  will deliver significant improvements in your processing and efficiency.  You might consider these changes to be quite generic  and some would say common sense.

However the application of  common sense  will quickly move your business move from 40% to  60% and 70% efficiency.

The problem with RFT processing comes when you get to the 80-85% efficiency. Once you are at this level you are already doing all the basics correctly and enjoying a good level of RFT Processing, to get to the next level into the 90% +sector and become truly world class you need to be more specific in the way you approach RFT.

The changes here may be more expensive or time consuming to implement, will certainly involve a lot of monitoring and development of the ideas required.

Its this second or even third step of RFT improvement where you will need to get professional expertise involved to keep you on the right track and achieve the requirement in a timely and cost effective way – it will be worth the investment when you are operating at this higher levels,  your costs are decreasing and your order book is increasing.

There is no magic solution for Right First Time processing just a lot of hard work and analysis of what you do.  As mentioned earlier,  I was asked this week for the 5 things that you should be looking at to improve RFT, so if you are just beginning this journey or part way along  here you go.


  1. Bench mark your process without knowing where you are you cannot know where you are going or what you need to change.
  2. Invest in your Laboratory – Good accurate Laboratory work will translate better into your production process.
  3. Standardise your process – Make sure your SOP’s are in place and in use
  4. Standardise your Raw Materials – Dyes, Chemicals, water, substrate all need to be of a good quality and need to be consistent in supply
  5. Invest in  your people – People who understand and are invested in the process will help you improve the process going forward.


This may all seem very simple and as we said before common sense,  but it is the case that many companies do not know the basics or do the basics correctly, once you start doing these things you will see an immediate change in your process.  Remember the computer phrase – Garbage in = Garbage out…..

If you are still not convinced RFT is for you take a look at our website and see the very real savings that can be achieved through correct processing and improving your factory efficiencies.

For more information on how we can help you achieve your RFT dream – drop us a line to set up your free 30 minute phone consult….