For real fashionistas, nothing beats the visceral thrill of shopping. While buying clothes online is ridiculously easy it is no substitute for the real thing – you can’t run your hands over a silk dress, say, or try it on for size.
Soon shoppers will be able to digitise the look and feel of clothes and share the details online, along with their emotional reactions. Such a network could even help design new clothes by letting consumers contribute their ideas to fashion designers
Online clothes shopping gets the human touch – tech – 13 July 2011 – New Scientist