What ancient Japanese castles have to do with costumed gadget-sellers and the legacy of anime.
If you love all things Japanese this quirky compendium of Japanese fur-suit mascots by Tokyo-based designer and illustrator duo Edward and John Harrison may be of interest!. The costumes, known as kigurumi in Japan, have been used to promote anything from bridges and castles to water purification plants to the police to, most notably, prefectures.
Illustrator Jun Miura eventually coined a new word, Yuru-kyara, to classify this new breed of characters — from Yuru, which means “loose” or “weak,” and kyara, the word for “character,” to describe the mascots as somewhat imperfect or non-serious, an eerie intersection of the age-old Japanese love of anime and contemporary marketing tactics.
(from an article by Maria Popova @ brainpickings.com)