The Woolmark Logo shears away from the competition :o)

Deutsche Bank: It’s all in the logo

11 Apr 2011

Deutsche Bank has emerged near the top of a league table it probably did not know existed. The latest edition of Creative Review, one of the bibles of the design world, has a ranking of the magazine’s favourite logos of all time.

Deutsche Bank’s simple logo of a blue square with an oblique line is sitting happily at number two, ahead of branding giants Apple and Nike.

The logo was chosen in 1974 as part of an international competition to create a new logo and brand for the bank. The winning design came from German graphic artist Anton Stankowski, who received DM20,000 (approximately €80,000 in today’s money).

Deutsche Bank said at the time that the square symbolised security and the upward stroke portrayed “dynamic development”.

The Deutsche Bank logo came just ahead of the classic British Rail logo and the iconic Michelin man. But it was pipped at the post by an unusual source.

In 1963, the then International Wool Association commissioned a logo to instil consumer confidence in wool, and selected a design by Italian designer Francesco Saroglia. The Woolmark is still instantly recognisable today.



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