Design contest teaches business acumen – The Press and Journal – #uktextiles

Design competition gives students an insight into working life

STUDENTS in Aberdeen are getting expert lessons in business acumen through a design contest to showcase Scottish pride.

Highland wear specialists McCalls wanted a T-shirt that would appeal to a younger audience and complement its Pride of Scotland range of contemporary tartans.

The latest Pride design, Royal Pride, was created to celebrate the marriage of Prince William and Kate Middleton on April 29.

The Aberdeen-based business offered textile and surface design students at the Robert Gordon University’s Gray’s School of Art the opportunity to create a winning brand – and learn about all the commercial aspects of delivering a new product in the process.

The competition resulted in 150 entries which have been now been whittled down to a final six.

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